The Anuga Trade Fair, held biennially in Cologne, Germany, is the world’s leading food and beverage trade show that brings together industry professionals, global brands, and pioneering startups under one roof. With over 170,000 visitors from 200+ countries and 7,500+ exhibitors spanning ten specialized trade shows, Anuga stands as the heartbeat of innovation, sustainability, and global networking in the F&B sector.

Whether you are launching a new product, scouting partners, or seeking global market expansion, Anuga provides the ideal platform to propel your brand forward. But to truly stand out in this vast and competitive landscape, your exhibition presence must be impactful—and that’s where Expolens Exhibition comes in.

Why Anuga Trade Fair is a Must-Attend Event

Anuga, short for Allgemeine Nahrungs- und Genussmittel-Ausstellung (General Food and Beverage Exhibition), is more than just a trade fair—it’s a trendsetting event that defines the future of food. The fair covers every segment of the industry through its ten specialized trade shows:

• Anuga Fine Food
• Anuga Drinks
• Anuga Meat
• Anuga Frozen Food
• Anuga Dairy
• Anuga Bread & Bakery
• Anuga Organic
• Anuga Hot Beverages
• Anuga Chilled & Fresh Food
• Anuga Culinary Concepts

Each segment provides a focused platform for exhibitors and visitors to discover innovations, trends, and opportunities relevant to their niche.

Moreover, the event is accompanied by forums, conferences, startup showcases, and live cooking shows, which amplify brand engagement and visibility.

The Importance of a Strategic Exhibition Stall at Anuga

With thousands of brands vying for attention, a professionally designed and well-executed exhibition stall is your gateway to drawing in the right audience. First impressions matter—your booth needs to reflect your brand values, showcase your products elegantly, and offer an immersive experience.

Key benefits of a high-impact stall at Anuga include:

• Enhanced Brand Visibility: A unique design captures the attention of potential buyers and partners.
• Product Display Optimization: Smart layout ensures your product lines are highlighted effectively.
• Lead Generation: An engaging stall layout attracts more footfall, increasing conversion opportunities.
• Memorability: A creatively designed stall helps your brand remain top-of-mind post-event.

Expolens Exhibition: Your One-Stop Solution for Stall Design and Fabrication

Expolens Exhibition is a leading name in global exhibition stall design, fabrication, and installation. With extensive experience across global trade fairs, including Anuga, Expolens brings technical expertise, creative design, and end-to-end project management to ensure your participation is a resounding success.

What Makes Expolens Exhibition Stand Out?

1. Custom Stall Design Tailored to Your Brand
   Your booth is a physical manifestation of your brand. Expolens Exhibition ensures that every inch of your stall is designed with your identity in mind. From color palettes to lighting and layout, the design narrative will be seamlessly aligned with your business goals.
2. Turnkey Solutions from Start to Finish
   Expolens handles everything—from conceptualization and 3D rendering to on-site installation and dismantling. Their team ensures hassle-free execution so you can focus on what matters most: engaging with your audience.
3. Global Standards at the Best Price
   Despite delivering world-class quality, Expolens Exhibition offers highly competitive pricing. Their smart fabrication techniques, material selection, and network of international partners ensure cost-efficiency without compromising quality.
4. Use of Cutting-Edge Technologies
   From interactive displays and LED walls to AR/VR integrations, Expolens stays ahead of design trends to make your booth technologically engaging and future-ready.
5. Sustainable Fabrication Practices
   With sustainability a major focus at Anuga, Expolens ensures that your booth aligns with global green standards. They use eco-friendly materials and modular systems that can be reused for multiple events.

How Expolens Can Maximize Your Presence at Anuga

Participating in a global trade fair like Anuga requires more than just a booth—it requires strategy, storytelling, and seamless execution. Here’s how Expolens Exhibition ensures your success:

• Strategic Booth Placement Advice: Collaborating with organizers, Expolens helps you secure optimal booth locations to enhance footfall.
• Engagement-Focused Layouts: Their designs are created to promote visitor interaction, whether through tasting stations, media walls, or meeting areas.
• On-Site Supervision and Support: Expolens offers end-to-end support at the venue, ensuring everything from logistics to lighting is executed flawlessly.
• Post-Event Dismantling and Reuse Planning: After the event, your booth components can be stored or refurbished for future exhibitions.

Why Timing and Preparation Matter

The earlier you start planning your presence at Anuga, the better your results. High-quality stall design and fabrication take time—especially when customizing every element to reflect your brand’s uniqueness. By partnering early with Expolens Exhibition, you ensure ample time for design iterations, approvals, production, and shipping logistics.

Additionally, Anuga is a highly sought-after event. Booking your design and fabrication services well in advance ensures that you avoid last-minute delays, inflated costs, or limited service availability.

Client Testimonials Speak for Themselves

Brands that have partnered with Expolens Exhibition consistently praise their professionalism, creativity, and attention to detail:

“Our stall at Anuga was nothing short of spectacular! Expolens turned our vision into reality, and we received numerous compliments from both visitors and peers.” – CEO, FoodTech India

“Expolens made the process seamless, and their team was available on-site for any last-minute tweaks. Highly recommended for any international exhibition!” – Marketing Head, Organic Pantry Europe

Final Thoughts

The Anuga Trade Fair is more than just a business opportunity—it’s your chance to place your brand on the global stage, network with top decision-makers, and keep pace with industry trends. But to make the most of this golden opportunity, you need a partner who understands the intricacies of global exhibitions.

Expolens Exhibition offers that partnership and more—a complete solution for stall design and fabrication at the best price, without compromising on creativity, quality, or innovation. With Expolens by your side, your brand won’t just be present at Anuga—it will stand out.